# Send Leads from Fillout Forms to Pipedrive

> Watch Fillout for new form submissions, check Pipedrive for an existing contact, and create a fresh person and deal only when the lead is new to the pipeline.

- URL: https://www.automongo.com/automations/fillout-forms-to-pipedrive/
- Summary: Push Fillout form submissions into Pipedrive while filtering out duplicates.
- Tools: Make
- Difficulty: Beginner
- Category: Sales
- Tags: pipedrive, fillout-forms, lead-generation, deduplication, crm
- Published: 2026-10-25
- External resource: https://www.make.com/templates/12010-send-leads-to-pipedrive

## How It Works

The Make scenario watches Fillout for new form submissions. Each time a lead fills out the form, the workflow searches Pipedrive for a matching person before writing anything. If no match exists, the scenario creates a new Pipedrive person and a linked deal. If a match exists, the record is skipped so your pipeline does not accumulate duplicate rows for the same prospect.

### Setup Steps

1. **Connect Fillout**: Add your Fillout account in Make and select the form that should feed Pipedrive.
2. **Connect Pipedrive**: Authenticate the Pipedrive connection with write access to persons and deals.
3. **Map the Email Field**: Pick the Fillout email field as the deduplication key for the Pipedrive search module.
4. **Configure the Deal**: In the Pipedrive create-deal module, set the default pipeline, stage, and deal title template (for example, "Website lead - {{First name}}").
5. **Activate the Scenario**: Switch the scenario on so each new form submission runs through the dedup check and lands cleanly in Pipedrive.

### Automation Workflow

```
Fillout (Watch Submissions) → Pipedrive (Search Person by Email)
↓
IF (Match Found?) → Yes → Skip
                  → No  → Pipedrive (Create Person) → Pipedrive (Create Deal)
```

### Benefits

- **Clean Pipeline**: The dedup check keeps Pipedrive free of repeat prospects.
- **No Manual Entry**: Sales never retypes form fields into the CRM.
- **Fast Routing**: New leads land in the right pipeline and stage the moment they submit.
- **Form-Flexible**: Point the scenario at any Fillout form by swapping the watch module.

**Pro tip:** You can easily customise this template for other CRM like Hubspot or Attio.

- B2B sales teams running "Request a demo" or "Contact sales" forms on a marketing site.
- Service businesses collecting booking requests through Fillout and tracking them in Pipedrive.
- Event teams routing registration leads into a dedicated Pipedrive pipeline.
- Agencies tagging inbound leads by form so attribution carries into the deal record.