Send Leads from Fillout Forms to Pipedrive

How It Works

The Make scenario watches Fillout for new form submissions. Each time a lead fills out the form, the workflow searches Pipedrive for a matching person before writing anything. If no match exists, the scenario creates a new Pipedrive person and a linked deal. If a match exists, the record is skipped so your pipeline does not accumulate duplicate rows for the same prospect.

Setup Steps

1. Connect Fillout: Add your Fillout account in Make and select the form that should feed Pipedrive.
2. Connect Pipedrive: Authenticate the Pipedrive connection with write access to persons and deals.
3. Map the Email Field: Pick the Fillout email field as the deduplication key for the Pipedrive search module.
4. Configure the Deal: In the Pipedrive create-deal module, set the default pipeline, stage, and deal title template (for example, “Website lead - {{First name}}”).
5. Activate the Scenario: Switch the scenario on so each new form submission runs through the dedup check and lands cleanly in Pipedrive.

Automation Workflow

Fillout (Watch Submissions) → Pipedrive (Search Person by Email)
↓
IF (Match Found?) → Yes → Skip
                  → No  → Pipedrive (Create Person) → Pipedrive (Create Deal)

Benefits

• Clean Pipeline: The dedup check keeps Pipedrive free of repeat prospects.
• No Manual Entry: Sales never retypes form fields into the CRM.
• Fast Routing: New leads land in the right pipeline and stage the moment they submit.
• Form-Flexible: Point the scenario at any Fillout form by swapping the watch module.

Pro tip: You can easily customise this template for other CRM like Hubspot or Attio.

• B2B sales teams running “Request a demo” or “Contact sales” forms on a marketing site.
• Service businesses collecting booking requests through Fillout and tracking them in Pipedrive.
• Event teams routing registration leads into a dedicated Pipedrive pipeline.
• Agencies tagging inbound leads by form so attribution carries into the deal record.