Cross-Platform Social Media Scheduler

Manage your social media presence efficiently by scheduling posts across Twitter, LinkedIn, and Facebook from a single spreadsheet. This automation publishes your content at optimal times while maintaining consistency across platforms.

Tools Required:

Make Airtable Notion

Tags:

#social-media #twitter #linkedin #facebook #content-marketing

How It Works

Use a Google Sheet as your content calendar and automatically publish to multiple platforms.

Setup Steps

Create Content Calendar: Set up a Google Sheet with columns for Date, Time, Platform, Content, Media
Connect Accounts: Link your social media accounts to Buffer or Hootsuite
Configure Automation: Set up Zapier to watch for new rows
Schedule Posts: Add content to sheet and automation handles the rest
Track Performance: Optionally log metrics back to sheet

Content Calendar Template

Date	Time	Platform	Content	Image URL	Status
2025-10-15	10:00	Twitter,LinkedIn	Check out our new feature!	image.jpg	Scheduled

Benefits

Save Time: Schedule weeks of content in minutes
Consistency: Never miss a posting schedule
Multi-Platform: Reach all audiences simultaneously
Team Collaboration: Multiple people can add to calendar

Advanced Tips

Use optimal posting times for each platform
Customize content per platform while batch scheduling
Set up approval workflows for team posts
Integrate analytics for performance tracking

Use Cases

Small business social media management
Personal brand building
Marketing agencies managing multiple clients
Product launch campaigns

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